You’ve been in business for a while now, yet it seems like you’re still waiting for your big business breakthrough. Selling products in your creative shop feels like a daily challenge that you are not winning. When you look around, you see other businesses succeeding as you struggle to connect with potential customers.
Without a clear idea of who you’re selling to and why they should care about you, you will continue to feel uninspired by a business that used to fire you up.
Ready to get that fired-up feeling back for good?
"I came into this class thinking I need to get my target customer right for my existing products, but I ended up changing my whole direction and creating a different style of products for my dream customer instead! Be prepared to be mind blown, and if you hate changes, be very, very, afraid!”
- Tengku Nur Atiqah, Founder, Mousedear
Hi, I'm Arianne, captain and founder of Aeolidia, the famed design studio that has been building hundreds of transformative websites for creative shop owners since 2004. You may have seen me at CreativeLive, Design*Sponge, Craftcation, and Altitude Summit, and many other creative business conferences and events. I'm looking forward to helping you grow your "big little" business.
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In this course, we will address the fundamental challenges that keep your business from breaking through to the next level.
It’s not a “this is what worked for me so it’ll surely work for you” copycat class.
This is about a return to the roots of why you started your creative shop in the first place, and an honest examination of whether your original intentions are still working.
We do this through a survey of marketing fundamentals: Who is your target customer? How are you different from your competitors? What problems do your products solve? How do you create value?
"I can always count on Arianne to ask great questions that challenge me to rethink my assumptions, get my wheels turning, and ultimately, make real changes to positively impact my business. The Target Audience class was solid gold and challenged my thinking on who my best customers are, what they want, and how my team and I can best serve them. Worth every penny!"
- Kat Gordon, Founder, Muddy's Bake Shop
"Arianne's class deftly led me through some much needed soul searching for my business to dig deep into who my target customer truly is. I learned so much over the 3 week course, and feel confident in refining the way I message and market my business to reach my dream customers. The class was well worth my investment of time and money! I would take another Aeolidia course in a heartbeat."
- Angie Flickinger, Founder, Maker, & Dreamer at Gathered and Grown
This October, we’re offering this class in an intimate online group setting to just 15 creative shop owners. In the first three weeks, we will pull out the guts of your business, lay it all out on the table, and perform a radical assessment of what’s working, what’s not working and why. In Week 4 we’ll reassemble your business in a way that reignites your creative spark. This is a truly transformational process that you must be fully committed to and fully present for.
The online group is moderated by Aeolidia founder Arianne Foulks, who will be there during every step of the process to answer your questions, provide feedback, and facilitate group discussion. During Week 4, you’ll have a 30-minute one-on-one call with Arianne to discuss your business’ next steps in detail based on everything you learned in the course.
"Arianne's class was invaluable to me, as a new creative business owner. To have the opportunity to have personal advice from a leading industry rock star, as well as from like minded peers, is rare. This class will pay for itself a million-fold with the information I gained in moving forward toward success."
- Shelley Pavlis, Founder, Wear the Past
Arianne will host a 4-week guided version of this course to a select group of 15 participants, from October 9-30, 2017. This includes 3 weeks of course material plus a bonus week for group feedback, Q+A, and a personal 1-on-1 session with feedback from Arianne.
In the group course, you'll get access to all the course material PLUS:
We are only offering this group class once a year, so jump on it if you want to take real, targeted action in your business and you want expert help and feedback in making it happen!
Get access to the material and work at your own pace.
You will receive the same lessons through Teachable as above, but the course will be entirely self-guided over email and the web. You won't have access to the Facebook community of students or one-on-one consultation or advice specific to your business from Arianne.
"Arianne provides specific, concrete information and insight into numerous topics related to her company, Aeolidia, in a friendly, focused manner. It has been great to have access to knowledge attained by not a single business' experience (like many 'mentors' out there), but based on her experience with the numerous growing businesses that she has worked with over the years. Thanks, Arianne!"
- Lauren Boggs Messlar, Founder, Beve
If you’re going to do ONE thing right as you start to build your business, it needs to be these building blocks of your business foundation. Figure out who your target customer is, what your business will mean to her, and why she would choose you over even your very closest competitor. I will be invested in making sure you leave the class with the tools you need to make your marketing drive sales. Let’s do this together!